> whoami
My name is Charbel Wakim, Lebanese, based in Frankfurt.
The story started the first time I saw Doom on a PC. I begged my parents to get me one, then immediately dismantled it to see how it worked. I have not stopped taking things apart since.
Today, Staff DevX at Emma The Sleep Company, building the platform that around 100 engineers ship on. Before Germany, ten-plus years building e-commerce for the largest retailers across the Middle East.
I write and speak about platform engineering, observability, and the way AI is reshaping how engineers work.
Outside of work, the geek runs deep: gaming, Star Wars, Harry Potter, Lord of the Rings, and whatever rabbit hole I have fallen into this week. When I step away from the keyboard, I write at Life in Production about family, travel, and the occasional systems metaphor for everything else.
Walk through my experience, download my CV, or just reach out.
Experience
Staff DevX Engineer
Emma The Sleep Company May 2020 - Current
Architecting and maintaining the IaC setup using Pulumi, GitHub Actions, Kubernetes, and AWS for a global e-commerce platform serving millions of customers across 35+ countries.
Driving developer experience for ~100 engineers across 15 product teams through automation, AI-powered tooling, and self-service internal platforms, reducing deployment friction and increasing engineering velocity. Same stack delivered zero downtime through 20× peak traffic on Black Friday.
Tech Lead
The Volunteer Circle March 2017 - February 2024
Founding engineer and tech lead for Lebanon's largest volunteering platform, building it from the ground up alongside primary employment.
Owned platform performance, scalability, and infrastructure across 7 years of growth.
Tech Lead / DevEx Engineer
Addbloom January 2020 - February 2021
Tech Lead and DevEx owner across client engagements at a MENA web development agency.
Set technical standards, code review practices, and CI/CD baselines used by all teams.
Tech Lead / DevEx Engineer
Grand Stores Online September 2018 - December 2019
Led the full technical overhaul of GS Online's e-commerce platform, managing the complete migration from Magento 1.9 CE to Magento 2 Enterprise Edition on Cloud.
Cut average page load from ~800ms to ~200ms and shifted releases from weekly batches to feature-based deploys.
Tech Lead
Keeward February 2014 - August 2018
Led multiple e-commerce development teams within a 40-person engineering org, owning all major marketplace integrations including Amazon, FNAC, Walmart, and Abebooks, enabling clients to expand their reach across global platforms.
Co-Founder
Triangle December 2010 - December 2015
Co-founded Triangle SARL, a full-service web development agency. Served as technical lead and de facto CTO, owning architecture and database decisions, delivery management, and team mentorship.
Skills
AI & DevEx
Cloud & Infrastructure
Observability
Programming Languages
Frameworks & Platforms
Data
Tooling
Spoken Languages
Credentials
Grafana ObservabilityCon 2023
Public Talk • Berlin, Germany
How Grafana Cloud turned Black Friday into a dream sales day for Emma The Sleep Company: observability, real-time monitoring, and performance at scale. Zero downtime through 20× peak traffic.
Watch Talk →telc Deutsch B1 Certificate
Language Certification • telc Verified
German language certification at B1 level (CEFR). Working proficiency for everyday professional and social life in Germany.
Verify Certificate →DevSecOps Certification
Certification • Credly Verified
Security across the full development lifecycle: code review, dependency scanning, infrastructure hardening, and deployment pipelines.
View Badge →Lead your Stakeholders Bootcamp
Certification • Bootcamp
Leading without formal authority: alignment across competing priorities, trust-building with senior stakeholders, and constructive handling of pushback.
View Certificate →